Foodpanda's Weather Triggered Contextual Programmatic DOOH Campaign
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17 Jan 2023
As traffic picks up in the Philippines, mobile food delivery marketplace Foodpanda welcomed audiences with a contextual DOOH programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers.
A list of curated creatives was designed to stand by and to be played to suit-the-mood of the day, following weather triggers set up at the physical billboards.
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