Shell's Personalised Billboard Targets Drivers

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Thanh Pham

17 Jan 2023

Shell Malaysia brought to life its premium fuel, Shell V-Power , through a dynamic billboard which identifies drivers and urges them to give the premium fuel a try. In partnership with MediaCom Malaysia and Moving Walls, the OOH initiative was an attempt to creatively communicate Shell V-Power while engaging drivers in a way that piques their curiosity.