#Strongbow #BrandAcquisition #CiderPortfolio #WeAreHEINEKEN

We are proud to announce that we’ve acquired our beloved Strongbow brand in Australia, along with four other ciders and beers. Strongbow in Australia reunites with our global Strongbow portfolio after 17 years!

Jacco van der Linden, President of HEINEKEN APAC said, “We are thrilled to bring the Strongbow brand in Australia home to HEINEKEN and scale up our beer and cider portfolio in one of the world’s leading beer and cider markets. This acquisition shows that HEINEKEN remains active in pursuing growth where we see opportunities that align with our long-term strategy.”

Read the full store here: https://bit.ly/37NzNzh

#Strongbow #BrandAcquisition #CiderPortfolio #WeAreHEINEKEN

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